About us

About us


Meet Creative Lab Amsterdam

Bright colours, bold prints, creative printing techniques and subtle design make every Postable Papergood postcard a little piece of art. All Postable Papergoods are made from high quality paper which consists of 100% recycled, hand-pressed materials.

True connections
In a fast-paced digital world Creative Lab strives to contribute to real personal connections. To seduce people to sit down, take a pen and write a card. Take the time to send a personal message that will put a smile on the face of their loved ones. A text message is quick, the attention you are paying someone when you send a handwritten card touches their heart. 

Postable Papergoods currently produces seven collections for occasions such as celebrations, ‘thank you notes’ and welcoming new-borns in the world. Postable Papergoods are unique in design, have bold prints, combine luxury paper types with craftsmanship and creative printing techniques; such as embossing, letterpress or goldfoil. The envelopes are printed matching the design of the card. Every year, Creative Lab Amsterdam launches two themed collections and a special Christmas collection. Postable Papergoods: a joy to send and receive!



When I see outstanding printing or when I work with high quality paper, my heart makes a little jump. Designing Postcards gives me so much joy, especially when I see the end result and everything comes together. Why only apply special printing techniques for festive occasions such as a wedding? These days, it’s already a surprise if someone makes the effort to send an actual postcard, why not make these as beautiful? Postcards are meant to send a little love; therefore, I design every card with love. And this way, when you send a card, you know the person will keep it in the room longer, as it’s a little piece of art. 
In 2013, creative multi-talent Heleen founded the brand Creative Lab Amsterdam. The company started out as an on-demand custom design agency for logo & web design, wedding invitations and birth announcement cards. Inspired by seeing all the different kinds of special paper types, craftsmanship and artisanal printing techniques. 
In 2014, Heleen printed her first postcard collection and the success of this line resulted in Creative Lab Amsterdam – Postable Papergoods.
Heleen lives in Amsterdam, together with Roderick and their two children Kick (2013) and Milly (2016)


Sending and receiving postcards will always bring joy to people, no matter how the times change. Showing a loved one you care will always feel good. The number of really attractive postcards is limited though. So many times I stood in front of the racks and couldn’t decide, because the right card just wasn’t there. I often chose the best of the worst, until I saw Heleen’s first collection. Finally, cards that are creative, fresh, have bold designs and subtle messages. Cards that actually relate to the message you want to send.

Nienke works as a quality manager in the healthcare sector; she is a freelance (project) manager that consults clinics and hospitals on issues relating to change management. Albeit different, a creative enterprise has always appealed to her. When her mother started her own furniture restoration company ‘het stoeltje van’, she immediately wanted to help with the sales & marketing. 
In 2016, Heleen wanted to expand Postable Papergoods and realized she could not do it all by herself. Her focus should always remain the creative side. She consulted Nienke and Nienke was immediately enthusiastic and saw many possibilities to take the postcard market by storm. They’re a strong team with each their own speciality: Heleen the creative mind, Nienke the business strategist. Nienke lives in Blaricum with Bouwe and their two children Lieke (2013) and Stijn (2016).